The hope for any marketing campaign is to create sustainability and to produce profitability, Right? We want to turn strangers into rapid buyers and raving fans – Predictably! Yet, that is not always the case. So let’s look at what is NOT the problem. The fact is that your product or service is GREAT! Marketing …
The hardest part of any journey is taking the first step… It’s difficult to put your goals into perspective when you can’t even see them on the horizon. It’s hard to keep your mind focused on what you want, when all you have is a vague notion of it and no idea how to get …
How Long Term Goal Setting Impacts Your Business: Tips to Achieve Success Read More »
It’s a new year. A time for reflection, introspection and setting goals to make the next 365 days your best yet! But before you can do that, it is important to take stock of where you are now. Which brings us to perspective – or how we see ourselves and our business in relation to …
The Power of Perspective: How It Makes – or Breaks Your Business Read More »
The Daphne Thomson Way Your business is only as good as it’s customers… I’m sure you’ve heard this before! You are not alone in your struggle to create a customer value journey that works! Optimizing the customer’s experience with each step of their journey is no easy task. It requires extensive research, planning and testing. …
When it comes to growing your business, one of the most important aspects is marketing strategy. A marketing strategy can be used to solve many different problems that arise in the growth phase of a company. This strategy often involves using various tactics and techniques to communicate with potential customers or clients on a more …
How Marketing Can Increase Your Business Profit: Is It Worth the Investment? Read More »
Avoid These Costly Mistakes: How Not Using These Simple Business Tactics Could Be Leaving Money on the Table The average business owner in America is losing $3,000 per month… This may seem shocking and unbelievable at first glance, but when you take a closer look, it becomes clear that there are many different tactics or …
Driving Profitability at Every Stage of Your Business How, and why it’s done If I had to ask you, as a business owner or entrepreneur, “What is your biggest goal for your business?” I am willing to bet that the answer would be something to do with profit maximization or sustainable growth. That’s what we …
Driving Profitability at Every Stage of Your Business Read More »
Profit Maximization Why it’s important, and how to achieve it Throughout my years as an Entrepreneur, profit has been the name of the game. From achieving a baseline profit, to learning how to 8X a Company’s profit in 12 months – I have analyzed it all! As a business owner, or market leader, I am …
Entrepreneurial mistakes and misconceptions. Entrepreneurs are often passionate about their companies, but this passion can lead to micro-management. Due to high levels of involvement in day-to-day activities, entrepreneurs frequently lose sight of the bigger picture that needs attention. As a result, they unintentionally waste time on tedious details that could have been delegated or automated. …
